Types of Consumer Behaviour and their Impacts Case Study

Types of Consumer Behaviour and their Impacts - Case Study ExampleThere are different ways in which consumers behave when buying goods and service hence forming four classes of consumer behaviour. Some consumers are described as opportunistic stop vendees and such have no proper(postnominal) place of buying their products only if rather they get them from any vendor or service provider they meet. In comparison to the financial sector, these consumers are not patriotic to a specific bank or microfinance but their transactions are made at any bank or financial service provider that has advertised its work in an appealing way. It has been reported that consumers exhibit this behaviour in the financial sector due to the high interest rates charged in banks. such companies should take into consideration the fact that if interest rates charged on borrowed loans continues to raise uncontrollably the customers will flee to banks that offer manageable rates. They should also be honest an d give their customers any accumulated dividends and shares.Other customers will exhibit opportunistic store buying whereby they also have no specific druthers of a certain brand but their unique character is that they buy products through partnering with other stakeholders who act as intermediaries. Their difference with opportunistic spot buyer is that they buy their products in bulk whereby the intermediary subsidizes the prices.